The Sabah Tourism Board generally known as Sabah Tourism, is an agency of the Sabah State Government operating under the purview of the Ministry of Tourism, Culture and Environment. Sabah Tourism primary responsibility is the marketing and promotion of tourism for the State. It also functions as a catalyst for the tourism industry by recommending to the Government the best possible means to facilitate the development of the industry and take part actively in initiating and coordinating activities conducted by the industry's participant. Since it was established in August 1976, Sabah Tourism's responsibilities have continually expanded and defined to cater to the current needs of the global tourism market. 

Today Sabah Tourism constitutes five divisions : Communications & MICE Division, Marketing Division, Research Division, Corporate Services Division, and Internal Audit Division. The re-activation of its wholly owned subsidiary Sri Pelancongan Sabah Sdn Bhd (SPS), formerly known as Sri Pelancungan Hornbill has enabled Sabah Tourism to re-organize and focus its main activities in tourism marketing, promotion and research. SPS supplements and complements the efforts of Sabah Tourism by working closely with the tourism industry in event management, publicity and publication, IT and multimedia as well as sales and promotion of local handicrafts and souvenir items. 

Sabah Tourism has Tourist Information Centre at their office located at No. 51 Jalan Gaya, Kota Kinabalu. The Sabah Tourism Board and Sri Pelancongan operation hours are as follows:

Sabah Tourism Board :

Monday - Friday : 8:00 am - 5:00 pm
Saturday : 9:00 am - 4:00 pm
Public Holidays : 9:00 am - 4:00 pm
Sunday : 9.00 am - 4:00 pm 
Sri Pelancongan Sabah :

Office Hours
Monday to Friday  : 8:00 am - 5:00 pm
Saturday, Sunday & Public Holiday : Closed
Tourist Information Counter
Monday to Friday : 8:00 am - 5:00 pm
Saturday & Public Holiday : 8:00 am - 4:00 pm
Sunday : Closed

Sabah Tourism Board, 51 Gaya Street, 88000 Kota Kinabalu, Sabah Malaysia.
Tel: +6088 212121   Fax: +6088 212075   Email:

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